ascot awards taster

Peggy Noe Stevens

Trailblazer, founder, hall of famer, are words that describe the impact of Peggy Noe Stevens’ career. Her accolades include being the world’s first female Master Bourbon Taster, founder of the nationwide organization Bourbon Women, and a member of the Kentucky Distillers Association and Whiskey Magazine Halls of Fame. Peggy’s lineage goes back to some of Kentucky’s great bourbon-making families. As a master taster, Peggy understands the production side of the business, but she has made her mark as an innovative leader in hospitality, entertainment, and experiential marketing. She was a long-time global event planner at Brown-Foreman before establishing her own marketing company. During her career, Peggy has worked to shape iconic brands like Jack Daniels, Woodford Reserve, Southern Comfort, Beam, and Sonoma-Cutrer wines.