2021 Categories

Most categories are $110. All numbers followed with a “c” are considered campaigns and are $185. Achievement categories are $250. Judges recognize that some categories overlap and an entry doesn’t always fit exactly into a certain category. Judges reserve the right to move an entry to a category they deem more suitable. If you select “other” please write in the new category in the line provided.

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NON-BROADCAST

MARKETING / ADVERTISING CAMPAIGNS

(More than 1 video component)
1c. Branding Campaign ($185)
2c. Digital Advertising Campaign ($185)
3c. Digital Marketing Campaign ($185)
4c. Employee Benefits Campaign ($185)
5c. Integrated Marketing Campaign ($185)
6c. Interactive Brand Experience ($185)
7c. Influencer Endorsement Campaign ($185)
8c. Social Media Campaign ($185)
9c. Viral Marketing Campaign ($185)
10c. Other _____ ($185)

LONG FORM VIDEOS >3 MINUTES

100. Branded Content
101. Cause Related
102. Company Overview
103. Corporate Image
104. Culture / Lifestyle
105. Demo Reel
106. Documentary
108. Education
109. Entertainment
110. Environmental Issue
111. Event
112. Facility Overview
113. Fashion / Beauty
114. Food & Beverage
115. Fundraiser
116. Government
117. Health & Wellness
118. Historical
119. How-To / Explainer / DIY / Tutorial
120. Informational
121. Inspirational
122. Instructional
123. Marketing (Service)
124. Marketing (Product)
125. Medical
126. Meeting Open/Close
127. Music / Music Video
128. Nonprofit
129. Public Service / Activism
130. Recruitment
131. Religious/Spiritual
132. Self Promotion
133. Sizzle Reel
134. Sports
135. Student Production
136. Technology
137. Trailer
138. Training / Educational
139. Travel / Adventure
140. Tribute
141. Video Game / E-Sports
142. Video News Release
143. Video Remixes / Mashups
144c. Video Series ($185)
145. Wedding
146. Wine / Spirits
147. Other _____

SHORT FORM WEB VIDEOS <3 MINUTES

200. Branded Content
201. Cause Related
202. Company Overview
203. Corporate Image
204. Culture / Lifestyle
205. Demo Reel
206. Documentary
208. Education
209. Entertainment
210. Environmental Issue
211. Event
212. Facility Overview
213. Fashion / Beauty
214. Food & Beverage
215. Fundraiser
216. Game
217. Government
218. Health & Wellness
219. Historical
220. Holiday Card
221. How-To / Explainer / DIY / Tutorial
222. Informational
223. Inspirational
224. Instructional
225. Invitation
226. Marketing (Service)
227. Marketing (Product)
228. Medical
229. Meeting Open/Close
230. Music / Music Video
231. Nonprofit
232. Public Service / Activism
233. Recruitment
234. Religious/Spiritual
235. Self Promotion
236. Sizzle Reel
237. Sports
238. Student Production
239. Technology
240. Trailer
241c. Training Module ($185)
242. Travel / Adventure
243. Tribute
244. Video Book
245. Video Brochure
246. Video News Release
247. Video Remixes / Mashups
248c. Video Series ($185)
249. Wedding
250. Wine / Spirits
251. Other _____

VIRTUAL EVENTS

300. Announcement
301. Conference
302. Feature / Product Video
303. Host or Speaker
304. How-To / Tutorial
305. Interview / Q&A
306. Live Streaming Interaction / Audience Participation
307. Live Event / Virtual Event
308. Performance
309. Product Launch / Service Launch
310. Streaming / Twitch
311. Technical Achievement
312c. Training
313. Webinar
314. Other _____

INFLUENCERS

500. Art / Culture
501. Beauty / Makeup
502. Contest / Giveaways
503. Family / Kids
504. Fashion / Lifestyle
505. Fitness
506. Food & Beverage
507. Gaming
508. Health / Wellness
509. How-To / DIY
510. Humor / Comedy / Skit
511. Music
512. Pet / Animal
513. Product Review
514. Social Good
515. Sports
516. Tourism / Leisure / Travel
517. Vlog
518. Other _____

YOUTUBE / VIMEO

600. Ad/ Bumper / Pre-Roll
601. Channel
602. Auto Related
603. Comedy
604. Education
605. Entertainment
606. Fashion / Beauty / Lifestyle
607. Film
608. Gaming
609. How To
610. Instructional
611. Kids
612. Music
613. News / Politics
614. Nonprofit and Activism
615. Pets & Animals
616. Science / Technology
617. Shows
618. Sports
619. Travel
620. Other _____

VIDEO PODCASTS

(Must have at least static Video component)
700. Arts
701. Business
702. Comedy
703.Education
704. Government
705. Health & Fitness
706. History
707. Kids & Family
708. Leisure
709. Music
710. News
711. Religion & Spirituality
712. Science
713. Society & Culture
714. Sports
715. TV & Film
716. Technology
717. True Crime
718. Other _____

DIGITAL TECHNOLOGY VIDEOS

800. 360 degree
801. Animation
802. Augmented Reality
803. Virtual Reality
808. Game or App
805. Interactive Video
806. Motion Graphics Explanation
807. Motion Graphics Information
808. Motion Graphics for Company
809. Motion Graphics for Product
810. Motion Graphics for Service
811. White Board Video
812. Other _____

NON-BROADCAST CREATIVITY

900. Cinematography
901. Directing
902. Editing
903. Graphics/Design
904. Original Music
905. Special Effects/Animation
906. Script Writing
907. Videography
908. Other _____

BROADCAST, CABLE, SUBSCRIPTION TV

PROGRAMS

1000. Automotive
1001. Biography
1002. Nonprofit
1003. Children’s
1004. Cultural
1005. Documentary
1006. Education
1007. Entertainment
1008. Food & Beverage
1009. History
1010. Information
1011. Interview
1012. Live Event
1013. Music
1014. Nature
1015. News
1016. Spiritual
1017. Social Responsibility
1018. Sports
1019. Student
1020. Travel
1021. Other _____

BROADCAST CREATIVITY

1100. Cinematography
1101. Directing
1102. Editing
1103. Graphics/Design
1104. Original Music
1105. Special Effects/Animation
1106. Script Writing
1107. Videography
1108. Other _____

COMMERCIALS

BROADCAST / NON-BROADCAST / WEB COMMERCIALS

1200. < :70 Video / Bumper / Pre-Roll
1201c. Ad Campaign ($185)
1202c. Social Ad Campaign ($185)
1203c. PSA Campaign ($185)
1204. Billboard
1205. In-Store
1206. Kiosk
1207. Auto & Auto Services
1208. Fashion, Beauty & Lifestyle
1209. Food & Beverage
1210. Health & Wellness
1211. Media & Entertainment
1212. Politics & Advocacy
1213. Products & Services
1214. PSA
1215. Public Service & Activism
1216. Tourism & Leisure
1217. Other _____

COMMERCIALS CREATIVITY

1300. Cinematography
1301. Directing
1302. Editing
1303. Graphics/Design
1304. Original Music
1305. Special Effects/Animation
1306. Script Writing
1307. Videography
1308. Other _____

new category

new category

My project doesn’t fit any of the categories
Write your own category ($185)

1400c. _____

pro bono

pro bono

AMCP recognizes the talents and generosity of the creative community by not charging for work produced pro bono for outside nonprofits. Multiple pieces for the same client count as one entry. You can have up to three pro bono clients. You will be judged on creativity and the extent of your effort. If you want to submit pro bono work only, you must pay the regular entry free.
1500. Pro Bono

achievement

achievement

Over the years, we have been asked to recognize individuals and teams for their work on a specific project and also for their body of work. To nominate yourself or someone else, please follow the guidelines in the Achievement Categories explanation link below.

More on Achievement Categories

INDIVIDUAL ACHIEVMENT

1600. Individual’s Specific Project Achievement ($250)
1601. Individual’s Body of Work Achievement ($250)

TEAM ACHIEVEMENT

1602.Team Achievement’s Specific Project Achievement ($250)
1603. Team’s Body of Work Achievement ($250)

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